DARTMOUTH COLLEGE CASE STUDY
Role
End-to-end ownership of Dartmouth’s Outdoors Program redesign and CMS migration
Led a 12-month design sprint to fully redesign and migrate the Dartmouth College Outdoors Program website (92 pages).
Owned the entire process: UX strategy, content audit, copywriting, visual redesign, faculty collaboration, and CMS migration.
Consolidated 110+ outdated pages into a streamlined structure, eliminating redundancies and reducing maintenance workload.
Created a living spreadsheet system to track every page decision (archived, merged, redesigned) for clear governance.
Authored a Best Practices guide to empower faculty to manage updates consistently in the future.
Challenge
Outdated, duplicated, and difficult-to-manage website content.
The Outdoors Program site had 92+ pages of outdated content, much of it duplicated across multiple areas.
Faculty, rather than professional content managers, maintained pages — resulting in inconsistencies and inaccuracies.
The site was still running on Drupal 7, which created security risks and limited functionality.
Content updates were time-consuming and error-prone, with no clear governance or sustainable workflows in place.
This created a clear opportunity to modernize, streamline, and future-proof the site for faculty and students alike.
Design Process
Structured sprint approach with faculty collaboration and iterative updates.
Partnered with the project manager and director as liaisons to gather faculty + student grievances and technical requirements.
Designed and maintained a living Google Sheets sprint tracker documenting every page (archived, merged, or redesigned).
Provided bi-weekly progress reviews with the project manager and director, who gathered faculty feedback.
Iterated on copy, images, and page layouts based on direct faculty input and ongoing assessments.
Developed a Best Practices guide to ensure long-term usability and consistency in faculty-led updates.
Tools & Tech Stack
Blending enterprise CMS migration with modern design tools.
Content Management System: Drupal 7 → Drupal 10 migration
Design & Content Tools: Adobe Photoshop, Adobe Acrobat
Documentation & Tracking: Google Sheets (custom design sprint tracker)
AI Support: Claude + ChatGPT for assisted heading and subheading generation
Results
Streamlined user experience with measurable faculty adoption.
Reduced 92+ outdated pages into a leaner, user-friendly site structure.
Fully redesigned the Cabins section (24 cabins) to simplify the booking process and improve usability.
Delivered a modernized Drupal 10 site that received positive feedback from faculty and students.
Faculty were so impressed with the redesign that they requested additional pages be reworked beyond the original scope.
Established clear governance through the Best Practices guide, ensuring sustainable content management moving forward.
