Latest Project: Charles Schwab

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Challenge: The existing Knowledge Center category pages were reported as being difficult to navigate and giving an unfinished impression. User feedback highlighted a need for a more dynamic and user-friendly design.

Objective: Create a new, engaging category page template that enhances usability. This involved redesigning over 80 category pages using the new template while maintaining the consistency of the existing content.

Role & Approach: Collaborating with the team, I led the redesign process. I created a visually dynamic template that incorporated imagery, and clear and concise headers for easier navigation, and expanded the use of the company’s primary color palette from 2 to 5 colors. This added vibrancy while maintaining brand integrity.

Outcome: All redesigned category pages were launched two weeks ahead of schedule, receiving positive feedback from both internal stakeholders and external clients for their improved usability and visual appeal.

Tools Used: SharePoint, Photoshop, and an internal AI system for optimizing copy keywords.

The Brand Pusher website was designed to showcase how this company expertly fuses color theory, poetic creativity, and timeless design principles to elevate brands for startups and established businesses. 

Role(s): Designer, copywriter.

Tools: Adobe Photoshop, Illustrator, GoDaddy website builder.